It is just in… Google made an announcement today that they created technology called “machine-generated automatic captions” which makes captioning easy for online videos.
Google partnered with PBS, National Geographic, University of California, Berkley; Stanford, MIT, Yale, UCLA, Duke, UCTV, Columbia, Demand Media, UNSW and YouTube channels.
Hulu.com offered captions on some of the videos, and Google made a giant leap forward to make this automated.
Netflix and Disney – it is time for you to stop making excuses about not having technology available, or making ridiculous marketing decisions. Shape up and get it moving!