I rejoined Netflix after they announced that they will caption their online streaming movies several weeks ago. It was okay, until I read the news today.
It was reported today that Netflix, Inc., the popular online video rental company is raising prices to accommodate the increasing demand for online streaming video and Blu-Ray DVDs. They raised prices some of its subscription plans by $1.00 dollar per month. Netflix is working hard to evolve as Internet streaming goes mainstream because more people purchased high-definition TVs to be connected to the Web.
Netflix also reported that they have more than 16 million members in the U.S. and Canada, with a possibility of gaining another 2.1 million to 2.9 million customers by year’s end. It may mean that in two years, the service’s size will double. Whoa, that means 32 million subscribers.
Let’s translate that into dollars..
19 million customers by January 2011 equals to 19 million dollars added to the subscription charges per month. That is 288 million dollars in a year!
I currently use Blu-Ray DVDs, and I subscribe two DVDs at a time to be shipped to my house. It means that it is going to cost me $17.99 dollars per month, not including taxes. It is $19.20 dollars per month. Let’s multiply that for one year, $230.40 dollar subscription for one household. My own home and my moolah!
$230.40 dollars times millions of customers. Netflix gets billions of dollars. BILLIONS!
Now, guess what? The CEO of Netflix, Reed Hastings said that he wanted this company to shift their focus to lure more customers to stream their videos than subscribing DVDs.
HOLY FUCK! Yes, I did say that.
They want to raise money and they cannot even provide a damn search field for us to find a captioned/subtitled movie available online? Also they only provide a tiny fraction of movies out of their massive inventory with captions?
One website, called nc-mac-asl’s blog spent hours finding online streaming movies with captions and made us easier to find them. Check this blog here.
Approximately 300 videos out of 100,000? That is .0003 percent!
Am I that really insignificant? I paid 230 bucks in a year!
You don’t care about me? Because I am just one customer? Netflix, you made a big fuckin’ mistake.
28 million Americans with hearing loss can benefit having captions/subtitles – and that translates BILLIONS of dollars for you, Netflix.
Go and get busy to fix this damn search engine to make us easier to find the videos and beef up your online streaming video inventory with captions/subtitles! One dollar increase per month from each household. It shouldn’t be a problem for you to do that.
Come on, Netflix!
Amy Cohen Efron