First Captioned Online Advertisement on!


I surfed the ‘net, and decided to visit

I saw something. I thought my eyes were deceiving me that I was watching captioned online advertisement video. I had to refresh the page to make sure what I am seeing was the real thing.

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Yep. It is the real thing.

This appears to be the first captioned online advertisement video on sponsored by Capgemini – an outsourcing company focusing on consulting technology.

Picture 19

To learn a bit more about Capgemini, it was founded in 1967 as one of the top 5 IT services and consulting companies worldwide.

That’s perfect. Capgemini did the right thing.

Now, what makes me think…. if Capgemini spends a lot of money to place their video advertisement on’s homepage, and yet, all of the videos on CNN are still not captioned.

What’s wrong with this picture? CNN, please explain.

Deja vu, all over again. Will explain in next blog entry. To be continued.

Amy Cohen Efron

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